Market entry strategy and market prioritization

DI helps a client develop a market entry strategy for a preventive healthcare medical device in Southeast Asia and India markets by:

  • Screening and studying market attractiveness (business environment, testing demand, penetration channel) and ease of business entry (feasibility of partnership and business management, future expansion opportunity);

  • Evaluating the product’s value proposition and competitive landscape;

  • Providing a market prioritization and penetration strategy for 6 markets: India, Indonesia, Thailand, Vietnam, Malaysia and Philippines.

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Consumer insights for product improvement

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JICA and DI’s collaboration towards a social impact investment ecosystem design in Asia